The concept for The Sista Collective came about because of two very simple things.
First, not always, and not exclusively, but when the circumstance requires it, women like to work with other women. They feel there is empathy, shared experience, compassion and support.
It’s commonplace to see call outs on Facebook groups, online forums or in female support networks (families, friendship circles or mothers’groups) asking specifically for recommendations. These could be for female accountants, lawyers, builders, dentists, financial advisers, pest exterminators, mechanics, psychologists and many, many, many more.
Meanwhile, there are so many amazing women out there doing all those things and doing an outstanding job of it. However, any business owner will tell you that being seen is tough. Knowing where and when to spend your precious marketing dollars can be exhausting.
As women, we can support each other and lift each other up in a positive community characterised by ability, enrichment and a shared drive for success.